ESA flagship product · exclusive Texas agent · The Fitba Factory
The training system used at Arsenal, Celtic, Rangers FC, and clubs across the Premier League and Europe. Now in Texas — exclusively through The Fitba Factory.
Intense Repetition + Instant Feedback + Expert Guidance
CLOSE CONTROL · PASSING ACCURACY · AWARENESS · REACTION SPEED · REHABILITATION
40–50 touches
per minute
The same as a full 90-minute match — every ICON session replicates real match intensity
10 training
modes
Professionally designed programmes targeting specific combinations of skills and physical attributes
3rd
iteration
The ICON is now on its third generation — refined alongside professional coaches at elite clubs worldwide
WHAT IS THE ICON
Built around the idea of deliberate practice.
The ICON is a circular arena of interactive LED panels — free-standing units that light up in sequences, responding to the player in real time. Players pass, control, and move to the panels as they activate, completing timed challenges that are scored and progressively more demanding as their ability improves.
Designed to replicate match-realistic movements, players fine-tune vital attributes like close control, passing accuracy, spatial awareness, and much more. It is also a proven tool for rehabilitation after injury — facilitating controlled, low-impact training as a stepping stone back to full-contact. Every session feeds into the ESA data platform, giving coaches measurable evidence of individual development over time.
Close control
Panel sequences demand rapid first touch in every direction — the kind of control that only comes from pressured repetition.
Passing accuracy
Every pass is measured. Missed panels are scored. Players see exactly where their technique needs work.
Spatial awareness
The arena format forces players to open their body, scan, and play — the same cognitive demands as a real match environment.
Match fitness
40–50 touches per minute matches the intensity of a 90-minute match. Fitness is a natural result, not a separate component.
Youth development
The greatest gains are in young players.
While the ICON benefits players of any ability and age, youth players respond most dramatically to the technology. The arena format gives coaches a microscope on every stage of a pass — close control, body position, awareness, and the confidence to play under pressure.
Players see their improvement reflected in their scores session by session. That measurable feedback builds the confidence they need to reach their potential — something a traditional cone drill cannot provide.
"Using the ICON they're able to work on their first touch, their ability to see things over their shoulder, awareness of what's around them, passing skills. They're all transferable skills to training and games. It's down to the coaches to be creative with it, and engage the players with something that's a bit different."
Lee O'Neill — Ipswich Town, Academy Manager
English Championship club · ESA technology in active use
TRAINING MODES
Professionally designed. Targeted. Progressive.
Each ICON comes with 10 professionally designed training programmes built to develop specific combinations of skills — allowing coaches to focus on exactly what their players need to work on. Every mode is designed to replicate the pressure and physical demands of real match situations.
Vision training
Opens body position, builds scanning habits and awareness of surrounding space — the cognitive side of the game.
First touch
Rapid receive-and-release sequences under time pressure. Hundreds of quality repetitions per session.
Passing combination
Sequential passing programmes that replicate combination play — move, receive, pass, move again.
INJURY REHABILITATION
Return to play. Without the risk.
The ICON is specifically designed to facilitate controlled, low-impact training — replicating the movements a player makes during a match while eliminating the risks of full-contact practice. Players can begin their return-to-play process using the ICON's rehabilitation programmes, and track their post-recovery score against their benchmark when fit to assess readiness to return.
For clubs managing player fitness, the ICON gives coaching staff a measurable, safe, and progressive pathway back from injury — not just a set of cones in a car park.
WHICH ICON IS RIGHT FOR YOU?
Five variants. Every level of club and player.
All five ICON variants are available exclusively through The Fitba Factory in Texas. Not sure which is right for your club? Request a demo and we'll advise you honestly.
ICON 3.0
Classic arena — 3rd iteration
4M–8M diameter (custom available)
15–30 minute setup
LED targets + vibration sensors
9 training modes · 9hr battery
Most popular
ICON V2
Advanced — beam breaker technology
6M–8M diameter (custom available)
30–45 minute setup
LED targets + beam breaker tech
9 modes (2 specific) · 8hr battery
Advanced spec
ICON Fast Feet
Advanced — beam breaker technology
2.5M diameter · larger target panels
Less than 10 minutes setup
LED targets + vibration sensors
7 training modes · 10hr battery
Advanced spec
ICON Q
Introductory wall · academy training
From 3M across (custom available)
Less than 10 minutes setup
LED targets + vibration sensors
8 training modes · 10hr battery
Most popular
ICON Cube
Square format · forces player wide
4M–8M diameter (custom available)
10–20 minute setup
LED targets + vibration sensors
10 training modes · 10hr battery
Unique Format
Not sure which is right?
Tell us your club size, training objectives, and budget. We'll advise you honestly — no pressure, no upsell.
Works with Levity
Add the Levity attachment to any ICON to elevate the return ball — forcing players to control from varied heights and increasing the difficulty of every session. Available curved (for ICON use) or flat back (for Circuit and Wall). Ask us about adding a Levity to your order.
Bring the ICON to your training ground. No commitment.
Arsenal use it. Celtic use it. Rangers use it. We'll bring it to one of your sessions
so your coaches and players can see exactly what it does before you commit to anything.
The only route to ICON technology in Texas is through The Fitba Factory.
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